Role: Project Lead
Tools: InDesign, Illustrator, Photoshop, Figma
Skills: Event Design, Large-Format Graphics, Vendor Collaboration, Design Leadership

Opportunity Summit is Guild’s annual B2B event designed to establish thought leadership and reinforce the company’s role as an innovator in the education benefits industry. For this year’s event, I led the evolution of the Opportunity Summit visual brand, expanding it into a more dynamic and vibrant direction while maintaining continuity with previous years.

The updated visual system uses bold color pairings and rich velvet tones to reflect Guild’s confident presence in the industry. As project lead, I designed key event assets and collaborated closely with internal marketing and events teams while directing our external event partner, LOMA, to ensure all materials aligned with the brand across large-format graphics and on-site event experiences.