Role: Designer
Tools: Figma, Illustrator
Skills: Web Design, UX Layout Strategy, Illustration, Data Visualization, Experimental Design, Print Design

As Disney's contract renewal approached, Guild's marketing team developed a personalized account-based marketing campaign to celebrate the partnership and introduce Guild's impact to Disney's new CEO and executive stakeholders. The goal was to reinforce Guild's value through a memorable storytelling experience that combined key metrics with customer success stories, encouraging meaningful conversations and future collaboration.

Inspired by the nostalgia and sense of possibility associated with the Disney brand, I concepted and designed an interactive campaign centered around a custom View-Master experience. The campaign included a personalized landing page, printed collateral, emails, and a custom physical View-Master that guided executives through Guild and Disney Aspire's partnership in an unexpected, engaging way. By blending digital and tactile touchpoints, the experience transformed a traditional executive leave-behind into an immersive brand story designed to spark curiosity and leave a lasting impression.