Role: Senior Designer
Tools: InDesign, Photoshop
Skills: Event Design, Campaign Design, Print Design, Environmental Graphics

Each year, Goodwill Colorado hosts an event highlighting employees’ achievements and celebrating the impact they’ve had on the community. I served as the creative lead for the event, developing a vibrant visual theme inspired by florals and seasonal growth to represent a new chapter for the organization.

I designed the event’s visual identity and supporting materials, extending the theme across print collateral and environmental graphics to create a cohesive experience for attendees. The event campaign contributed to raising over $500,000 in combined net revenue across two years, supporting Goodwill’s programs and services for the community.