Role: Senior Designer
Tools: InDesign, Illustrator, Photoshop
Skills: Campaign Design, Large-Format Graphics, Environmental Graphics, Swag Design

To celebrate the 100-year anniversary of Goodwill Colorado, I implemented a campaign design that honored the organization’s legacy while engaging the community across retail locations. As the primary designer, I built upon a cohesive visual system to highlight key milestones from the organization’s history and reinforce its mission of empowering individuals through education, training, and job placement.

The campaign included a historical timeline featuring archival imagery, where I used photo compositing techniques to blend historical and contemporary photography. The visual identity extended across store signage, vinyl window graphics, commemorative pins, custom balloons, and other branded materials, creating a unified experience that celebrated a century of community impact.